SERVING AUTHORS AND BOOK PUBLISHERS
- Book Creation
- Publishing
- Marketing
- PR
SERVING AUTHORS AND BOOK PUBLISHERS
Packages
Our specialty is to find creative ways to get your book or script through the noise to help make your project a success. We will help you achieve these goals by creating a customized marketing program that is uniquely tailored to your needs.
- Publicity
- Marketing
- Social Media
- Online Marketing
- Speaking Engagements
- Book Signings & Talks
- Media Relations
- Grassroots Marketing
- Advertising
- Placement in Bookstores
- Create Media Kit & Press Kit
- Cover Letter
- Bio
- Book Summary
- Fact Sheet
- Publicity/Marketing Plan
- Book signing/book talk events (such as calendar announcements for events, pitching publications, TV and radio) including setting the venue, public relations/media relations as needed. Public Relations/Media Relations
- Reviews
- Strategic Partnerships
- Creative Solutions
- Develop a Publicity & Marketing Plan
- Social Media including Blogging
- Website Creation and Development
- Strategic Partnerships & Cross Promotions
- Charitable Connections
- Pitch Big Box Retailers
- Approach Chain Bookstores to Carry Book
- Publicity and Help with Coordination of Exclusive Launch Party
- Public Launches
- Pitch Local Media
- Pitch National Media
- Aggressive Campaign for Bookstores to Carry Book
- Contact Independent Bookstores Nationwide
- Follow-up Contact (Calls and Emails)
- Pitch Libraries Nationwide
- Contact Book Clubs
- Press Releases
- Book Award Contests
- Traditional: Represent authors to traditional publishers to pick-up book
- Independent Publishing: Work with independent publishers
- Self-Publishing:
- Book layout
- Cover Design
- Editing
- Proofing
- Printing Quotes/OptionsPrinting Quotes/Options
- Marketing & PR
- Representation to help get the script produced
À La Carte Services
To give potential clients an idea of pricing, we have put together a list of common services and the associated costs. Of course, projects can vary in scope which will affect the pricing. Pricing subject to change.
BOOK PRODUCTION:
Editing
- Developmental editing ($50 per hour)
- Heaving editing ($11 per page)
- Proofreading ($3 per page)
Cover Design
- Cover Design ($195)
- Optional creation original illustrations ($450 to $750 for the illustration)
Book Layout
- Book Layout ($3 per page for text; text and images $5 per page; minimum $100)
Illustrations
- Original illustrations (TBD)
Ebook Creation
- Basic eBook Creation for Kindle, Nook and iBooks ($125 plus $3 per image converted such as photos, tables, tips, etc.)
Setting-up Book to be Published on Various Platforms
- Setting-up the book to be published on Amazon (KDP), Kindle, Barnes & Noble, Nook and iBooks ($80 per platform)
Book Description for Back Cover of Book
- Book Description for Amazon, Barnes & Noble & Other Retailers ($95)
BOOK MARKETING:
Write and Send Press Release (prices are per press release)
- Writing, editing, and proofreading ($195)
- Distribution via 888 Press Release ($175 – $275 wire fee)
- Media list building ($3 per outlet)
- Send to media and perform follow-up ($20 per outlet for up to two rounds of follow-up or $25 for up to three rounds of follow-up – recommended)
Pitch Local, National and International Media
- Develop pitch letter – includes writer, editor, and proofreader ($195)
- Media list building ($3 per outlet)
- Send to media and perform follow-up ($20 per outlet for up to two rounds of follow-up or $25 for up to three rounds of follow-up – recommended)
- Additional costs may be incurred for creative pitches including materials and mailing (will be pre-approved)
Pitch to Bookstores and Niche Stores/Outlets
(such as museums, specialty stores, etc.)
- Create Pitch ($195)
- Contact alternative outlets about carrying the book ($80 per hour)
Online Marketing
- Creation of social media branding ($350 for the first platform, $95 for each additional platform)
- Blog writing ($55 per blog entry)
- Social media content writing ($55 per posting)
- Posting social media to client’s social media sites ($35 per posting)
- Posting social media to LinkedIn groups ($35 per posting, up to 10 groups)
- Online listening and connections to potential audiences ($55 per hour)
- LinkedIn profile ($95)
- Monthly online advertising campaign – evaluation, set-up & first month of management – advertising to be billed directly from the platforms ($365)
- Each additional month of online advertising management – advertising to be billed directly from the platforms ($165 per platform per month)
- Creation of online display ads ($65 per ad, $20 each for resizing)
Website Design and Maintenance
- Website look and feel ($395 for three design options)
- Design and programming of individual standard pages ($80 per web page)
- Copywriting (text) includes professional copywriter writer and editor ($80 per web page)
- Maintenance ($80 per hour)
- Search engine submissions ($50 per month, minimum three months)
- Domain name purchase and basic hosting package also required
Animations and Video Production
- Animations and videos – Includes professionally written script, storyboards, voiceover and animation ($650 per minute – prices can vary depending upon the complexity)
Email Marketing
- Email marketing creation ($95 writing; $125 graphic design; and $80 for programming)
- Build list of outlets including specific bookstores or libraries ($3 each for list building)
- Uploading list to email system ($55 per hour)
Create Press Kit and Media Kit
- Pitch Letter ($195 individually)
- Bio ($95 individually)
- Book Synopsis Editing ($25 individually)
- Fact Sheet ($150 individually)
- High Level Publicity and Marketing Plan, in Press Kit Only ($225 individually)
Reviews, Book Clubs & Book Awards
- Write pitch letter for reviews or book clubs ($195)
- Develop list of reviewers or book clubs ($3 each)
- Pitch reviewers or book clubs ($25 each with up to three rounds of follow-up)
Branding Materials
- Naming of book, series, product, service or company ($150)
- Logo creation ($225 – one designer, three options; $450 – two designers, six options; or $675 – three designers, nine options)
Book Launch – Public & Private, Signings & Other Events
- Planning, marketing, and execution ($80 per hour)
- Calendar announcements for events – includes writer, editor and proofreader ($65)
- Calendar announcements – distribution & online postings ($5 per outlet)
Niche Markets, Partnerships and Cross Promotions
- Create Pitch ($195)
- Contact list creation ($3 per entry)
- Contacting potential buyers/partners in niche markets ($80 per hour)
- Working with potential partners and cross promotions ($80 per hour)
Agent Representation with Publishers, Television & Movies
We have broken away from the traditional literary agent fee structure. We no longer charge a percentage fee of the author’s compensation which is better long term for our clients.
Materials creation
- Query letter ($195)
- Marketing plan for query – high-level ($225)
- Comparables ($175)
- Bio ($95)
- Basic editing of sample pages – typically 2-3 pages ($11 per page)
- Basic editing of chapter summaries ($11 per page)
- Basic editing of one page book summary ($11)
Query to publishers
- Create custom list of publishers ($3 each, minimum of 50)
- Send query electronically to publishers with up to two rounds of follow-up ($25 each, a minimum of 50)
Speaking Engagements
- List creation of potential venues ($3 per company/organization/contact)
- Contacting companies/organizations via email and phone ($25 per contact, up to three rounds of follow-up)
- Materials – typically need a media kit/speaker’s kit including a pitch letter (see pricing listed separately)
Hourly Rate for planning sessions, meetings, etc.
- Research & Admin. ($55 per hr); Project Manager & Marketing Pros ($80 per hr); & Senior Manager ($175 per hr)
*Pricing subject to change.
